Are you looking to simplify, organize, and be money wise? You’re in the right place then!

But before we get started, I suggest you play the brief video below so we can meet each other.

I’m Joel Zaslofsky, and Value of Simple is here to help you with the unsexy side of life. To increase gratitude, reduce stress, and discover unconventional ways to be more intentional with everything you do.

It turns out that so many of the little things – and so many of the big questions – have the same solution:


Where It All Begins …

We start with the understanding that we’re all seeking the same basic things:

  • More time to spend with family, friends, and by ourselves.
  • More money to ensure a better future.
  • More respect for who we are and the things we do.
  • Less stress from the fears and problems that trouble us before we fall asleep.

The Value of Simple DeclarationThe simplifying tools, organized direction, and personal finance playbook here will help you get those ‘basics.’ By answering life’s little questions, our community’s inspiration and knowledge will give you the space to focus on the bigger questions (and answer some, too).

I live in Edina, Minnesota and my humble origins allow us to focus on a uniquely unconventional – but powerful – toolbox of skills and resources. And if I can’t help you simplify, organize, and be money wise, then the great community here and in the Refuge of Simplicity can.

Speaking of the Refuge of Simplicity … it’s also an email newsletter and where half of Experience Curating, The Personal User Guide, Spreadsheet Spotlights, and other grooviness resides.


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Through a set of guiding principles, you get a fresh and distinctive view into removing the barriers holding you back. Although I don’t address problems with personal development or productivity in mind, you might pick up a thing or two about them as well. If you’re looking for a typical simplicity, organization, or personal finance website, it’s not here. Success at Value of Simple isn’t found in shortcuts, tricks, or hacks. Instead, I’d rather help you develop the mindset to prepare for anything life throws your way.

New ‘Round These Parts? Start Here:

Making positive changes can be rough. That’s why I focus just on the topics I know about and teach the best. Check out your personal road map to if you want to know where to get started.

More About Joel

I have a story to tell. And not the ones about my dessert-stealing spree in kindergarten or forging my mom’s signature on a report card. I met my wife Melinda in college and moved back to Minnesota after graduating. I worked at a large financial firm for ten plus years which gave me some useful skills you’ll see flashed here. Various roles helped me develop my analytical side (I’m a numbers nerd with a Communications degree) and a creative side I didn’t know I had. In April 2010, I started a personal renaissance the day Melinda told me, “I’m pregnant.” Since then, I’ve radically changed the way I eat, exercise, work, prioritize, organize, and think about the world. This website isn’t about me though. It’s about helping you learn the value of simple and all the benefits that come with it. SkydivingKeep in mind I’m just a regular guy without formal credentials. I’ve struggled with a lot in life. But my borderline obsession with learning also puts me in a great position to teach. If you already have the knowledge but don’t act on it, I’ll help you find the strength and motivation to take action. Take the jump with me.

Let’s Connect

Here’s a pro tip: some of my best stuff is shared with the community subscribed to the free newsletter. You can join the crew in seconds and get instant access to the Refuge of Simplicity with just a name and an email address.


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Enjoy Value of Simple and please stick around. There’s some schweet schtuff waiting for you.

Your partner in simplifying,


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