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Note: The pre-launch is over and the pre-launch team form and some details have been removed (since they’re not relevant anymore).
You know what really sucked?
It wasn’t moving from making six-figures to averaging a $15 monthly income.
OK. I admit that one did hurt.
It wasn’t having to learn the hundreds of new skills that entrepreneurs need just to conduct their basic business.
OK. Those first few months of endless learning and flailing hurt too.
But you know what sucked the most?
When I wanted to conceptualize, initiate, create content, build up for a pre-launch, launch, and do a post-launch for my first product – Start Investing with $100 (SIW100) – there was no road map.
Oh sure, there were map fragments spread across the Internet. But I would have had better luck finding Blackbeard’s booty blindfolded than finding a comprehensive, logical sequence of tasks to launch an online project.
I needed much more than that though.
I needed something with a built-in checklist. Something in a flexible and friendly format. The kind of thing that could be accessed anywhere. And – most importantly – it needed to integrate best practices from people who had “been there, done that.”
Launching SIW100 felt like shooting moving targets on a runaway bike speeding down a hill with a BB gun (in complete darkness). Chaos, I tell ya!
How did it come to this? Where was the resource that broke down the steps to launching your online “thing” to the raving applause of the ravenous masses?
It had to be somewhere. Right?
Nope. It wasn’t. All my assumptions were wrong, wrong, wrong.
Necessity is a Mother
You gotta understand.
I came from the corporate world where projects had huge teams of specialists, just waiting for someone to hand them some work and pass it down the line. I remember an enormous technology conversion in 2008 with this giant spreadsheet of doom that had everything perfectly laid out.
It was officially called a “Sequence of Events” (SoE). The project team called it their Bible.
Our project SoE spreadsheet combined the shared wisdom of literally hundreds of people and thousands of years of collective experience. Even if this was your first rodeo, all you needed to do was follow the SoE.
Columns for each task name, task description, the person responsible, and who needed to know when the task was done? Check.
Columns for task start/end date and time (to the minute), notes from experts on each task, and all the inherent awesomeness that comes with spreadsheets? Check.
This baby was bulletproof.
After searching again for my solopreneur digital project SoE equivalent and coming up empty (and frustrated as hell), I remember thinking, “Screw this. I’m building my own damn launch blueprint!”
So I started creating my own project blueprint at the end of launching SIW100. No bells. No whistles. Just raw information.
Fast forward to launching SIW100 and not knowing what to do next. Ummm…customer service survey for buyers? Update the sales page to remove promotional references and pricing? I didn’t freakin’ know!
That gave me more motivation to really crank away on my future launch playbook. Here’s roughly how I attacked this enormous pain point:
- Aggregate a giant checklist of optional and required tasks from Chris Guillebeau, my man Tyler Tervooren’s The Bootstrapper Guild, the always awesome Scott Dinsmore’s launch plan, and other expert sources? Check.
- Break down each task into master categories (e.g. Marketing, Infrastructure, Content Creation), sub-categories, and mini-categories for sorting, filtering, and more slicing-and-dicing than an Iron Chef episode? Check.
- Prepopulate spreadsheet columns for primary and secondary people/teams involved, systems of processes used, number of days to start and end a task so each fits into the big project picture, and keyword rich tags to easily search for tasks? Check.
- Add the best best practices for most tasks from my corporate “been there, done that” days, my entrepreneur experience, launch experts, and precisely curated resources about steps in the launch process? Check.
- Create a “Quick Start Guide” and my own instruction manual for using the playbook when I felt brain-dead and to guarantee a repeatable process (and hopefully success)? Check.
I knew after doing all this that I would never have the launch agony of SIW100 again.
And I was saving myself from future nightmares in areas like:
- Marketing and sales
- Customer service and infrastructure
- Testing and planning
- Content creation and product distribution
- Security and payments
My happiness in planning future products and confidently launching them skyrocketed with my playbook.
I then thought, “Hey. Maybe other people need something like this?”
It was the birth of The Digital Launch Playbook.
If you’re loving what you hear so far, join The Digital Launch Playbook pre-launch team now by dropping in your first name and email address to get special pricing, insider bonuses, early access, and a shot at winning a free copy of the playbook!
But that is not all.
How Does a Playbook Relate to Value of Simple?
The Digital Launch Playbook (TDLP) really aligns with what we’re building here.
But I know lots of folks in this community don’t have an online business and, even if they did, they wouldn’t have a need for a digital project launch game plan. I totally get that.
Yet, I don’t have the only Refuge of Simplicity you visit online. Maybe you dig Joshua Becker at Becoming Minimalist or Courtney Carver at Be More with Less. Perhaps you groove to Ethan Waldman at Cloud Coach or Shanna Mann’s tribe at Change Catalyst.
All these awesome people have created amazing websites, products, services, and toolkits…and they want to create more. They want to do it better and more efficiently each time.
Maybe, just maybe, these groovy guys and gals and other people doing cool things online could create higher quality and more frequent stuff with TDLP. You know, the stuff we all rely on for our enjoyment. For our personal and peer development. For our business needs.
Bottom line: The Digital Launch Playbook helps people simplify, organize, and be money wise. It empowers the friends of Value of Simple to liberate their time, money, and talent.
With TDLP, I’m giving people the fish, teaching them how to fish, and pointing out the best fishing holes to drop their line in.
(That’s a Shanna Mann line by the way, who also deserves credit for coming up with the perfect word of “Playbook” to describe the nature of TDLP.)
You might be one of those people who need a fish. If you’re not, you probably know somebody who needs this.
Want to know more and join the pre-launch team? Read on.
Join the Pre-Launch Team
The Digital Launch Playbook isn’t just one thing and isn’t used for just one purpose. Think of the playbook as your project game plan – from abstract idea to post-launch – for most digital product, service, website, and eCommerce launches.
It’s a combination of tools – including a checklist, sequence of events, a set of best practices, and the “X”s and “O”s game plan – all rolled into a single spreadsheet. It has over 200 of the most common (and many uncommon) tasks for digital projects broken down in any way you’d want to slice and dice it.
Joining the TDLP pre-launch team is easy and rewarding as you’ll get:
- Pioneer Playbook exclusive early access
- An opportunity to buy TDLP at a nifty discount
- Free bonuses
- A shot at winning a free copy
- The chance to provide direct insight and help shape the final product
I hope you’ll join the team by entering your first name and email address now.
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I know the pain and unnecessary loss when people can’t have an awesome launch for the project they’ve slaved over. I know what it feels like to not start a passion project because you simply don’t know how it’s done and where to begin.
We want to empower everyone online to have amazing launches from idea to shipping.
Don’t let anything stop you from showing off the super schweet digital project you’ve been sitting on.
The Digital Launch Playbook will help.
P.S. Do you have a cool tagline for TDLP? I’m still working on the perfect sub-title/tagline and would love your insight in the comments.